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Think beyond the basic analytics to improve customer experiences while driving growth and retention.
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Use these steps to steer clear of short-termism and drive ROI with a brand-to-demand strategy.
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eBook
With brand trust so important to senior buying decisions, how can marketers ensure their content marketing is boosting and not busting key customer relationships?
Download the report nowSharing insights, performing low-lift tasks and incentivizing clients to spread the word can grow your programme – and your revenue.
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Forbes correspondents discuss insights from Informa Tech's 2023 Trust in Marketing Index
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From strategy to AI integration to the smart questions you should be asking your audience, this is your guide to orchestrating a big year
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Enhance data collection practices and share high quality content to establish a relationship with decision makers in your industry.
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