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Marketing Insights Blog
AI for B2B marketers: Three takeaways from our expert webinar that will put your plans on the right track
AI (Artificial Intelligence)

AI for B2B marketers: Three takeaways from our expert webinar that will put your plans on the right track

Insights on how marketers should adopt and deploy generative AI initiatives from experts at Omdia and studioID

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Five ABM metrics that matter – and how you can supercharge their meaning to your organization
ABM (Account-Based Marketing)

Five ABM metrics that matter – and how you can supercharge their meaning to your organization

Think beyond the basic analytics to improve customer experiences while driving growth and retention.

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eBook

Learn to navigate the customer journey multiverse

Learn how to reach, engage, and convert audiences across their journey from experts across brand marketing, demand generation, and audience data.

Download the eBook now
Learn to navigate the customer journey multiverse
Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged
ABM (Account-Based Marketing)

Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged

Sharing insights, performing low-lift tasks and incentivizing clients to spread the word can grow your programme – and your revenue.

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Seven questions marketers should ask B2B clients when they churn
Sales Strategy

Seven questions marketers should ask B2B clients when they churn

Having post-mortem conversations with clients may just be the first step in winning the account back. Here are the hard questions to ask in order to improve.

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The three types of ABM and how marketers can deploy them strategically
ABM (Account-Based Marketing)

The three types of ABM and how marketers can deploy them strategically

Account-based marketing techniques treat every interaction as an opportunity to engage your customers on a more human level

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How to get the handoff to sales right: Why first-party and validated buyer-level data is essential for effective qualification
Intent Data

How to get the handoff to sales right: Why first-party and validated buyer-level data is essential for effective qualification

Data quality is the key to making leads actionable for conversion.

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