LONDON, 11 Sept 23 – Informa Tech, the leading provider of market insight and market access to the global business technology community, will bring exclusive marketing insight and full-funnel solutions to Content Marketing World for the first time this year.
Informa Tech sits at the heart of a thriving business technology community and commands a vast ecosystem of fully permissioned first-party data including representatives across all Fortune 100 Companies. With over 100 specialised brands under its umbrella, Informa Tech combines industry and marketing expertise with unrivalled reach to provide powerful services to marketing professionals.
Debuting at Content Marketing World in Washington D.C. this month, the company will bring unique insights into the needs and wants of business technology decision makers and also showcase its suite of marketing solutions spanning the entire marketing funnel, from market intelligence through to brand awareness, demand generation and sales acceleration.
Led by exclusive research and data analysis, Informa Tech’s live session: “Content Marketing: How to build trust with business technology leaders and the C-suite” promises to be one of the event’s highlights. Delivered by Emma Moorman, the company’s Marketing Services Product Director, marketers in attendance will receive timely first-hand insight from Informa Tech’s thriving business technology community on how marketing campaigns are currently winning and losing their target audience.
